By Leanne Hoagland-Smith
Why do executive coaches or any other industry engage in marketing? The quick answer is to increase sales.
The not so quick answer is to attract attention and begin to build relationships with the desired result of having some of those targeted audiences be motivated to call you and buy your services.
Simply speaking, the essence of marketing is creating buyer motivation. The challenge is how to do just that. Read more about an unconventional approach to marketing in this month’s edition.
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