Executive coaching

Awakening the Conscious Mind


During the “War on Drugs” within the U.S., several commercials focused on this statement “The mind is a terrible thing to waste.”

After being an executive coach for nearly 20 years, I have noticed considerable waste respective to minds, without any drugs being involved.

Possibly this new theory, Passive Frame Theory,  suggested by San Francisco State University, Ezequiel Morsella may help to explain some of that waste. This theory suggests the conscious mind is not as active as once thought and it is the unconscious mind that is doing everything for us.  We are completely unaware of its activity.

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