coaching practice

How to Produce a Compelling Video (For the First Time!)

By Anna Jankovich


“You need to make a video of yourself for your website,” some of my mentors suggested.  Daunting thought was my reaction.  “People like to connect and they need to see who you are and how you sound before thinking of hiring a Life Coach.”

I postponed the idea till my website was done and even my web designer said, “you know what would be good on your website, a video of you speaking.”  OK, got the message.

Being photographed for my website was already a hurdle, as I do not like having my picture taken at all, especially if the focus is only on me.  I did not want make-up, nor a hair stylist nor a special dress code. I wanted to be me, natural and authentic.  You like me how I am or you don’t, not very marketing like I know.

The thought of making a video, already gave me knots in my stomach and sweaty palms. I have never done this and speaking into a camera so close up appeals to me even less, let alone to know that I can be exposed to the whole world – I cherish privacy.  I found a young team who guided me through the steps, advised me on my delivery, my content and my timing and I bit the bullet, completely stepping out of my comfort zone.

For my 1:07 min video, we filmed for less than 3 hours.  As much as I knew my script, I had a hard time to focus, breathe, speak slowly, and simply remember my lines as I felt anxious and vulnerable.  The team was great and patient and finally it was done.  The final product came out well and although I may appear natural and give the impression I have done this before, it was a challenge!  In fact, it was so challenging, that I decided to also add my Bloopers to my website, in a separate video, to show viewers that it was not easy, that no one is perfect and that we all make mistakes.

If you are thinking of making a video, here are my 10 tips for first timers:

  1. Keep it to under 1:30 min

  2. Practice, practice, practice…video yourself from your phone, speak in front a mirror

  3. Wear what you are comfortable in and ask if you need to hide a microphone on you or not

  4. Speak slowly and breathe (which means your text needs to be short and to the point)

  5. Film in a room that you like, where you feel at ease, preferably natural light, no noises or echos

  6. Have your text nearby or ask someone to prompt you if needed

  7. Prepare yourself for repetition, interruptions, moments of frustrations

  8. Smile – smiles are attractive and releases stress on your face

  9. Laugh out loud and laugh at yourself – no one is perfect!

  10. Imagine the feeling already now when the video is done



  1. Thanks for this post, Anna. You echo exactly my feelings, anxieties and I have not yet done a video. You have given me the courage (yes, coaches need that also) to get it done! Thank you.

  2. Great post and great video Anna!

    I also work as a CPCC coach and as a film maker; I have made several short films for coaches, including the Co-Active model animation on the CTI website. So if you need any help creating a video do get in touch at

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