Years ago I received some interesting material on the art of client enrolment from the business coach Steve Chandler. In it he shared something called the “Lamp Post Distinction.”
For some reason, it really struck a chord with me—perhaps because it was so spot on true.
The Lamp Post Distinction is meant to help coaches who are experiencing a slippage in confidence and doubting their abilities by reframing their perspective on the value of coaching. (In client enrolment conversations, in addition to basic sales skills, confidence and belief in yourself are big factors in attracting clients.)
The Lamp Post Distinction is a way to remind yourself to keep your confidence up whenever there is any slippage in belief around how good coaching is for people, because there is always value and goodness when you are inside a coaching conversation.
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