Executive coaching

No Guts No Glory Ignores ROI

By Leanne Hoagland-Smith

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Some business coaches as well as executive coaches talk a good talk. Yet when it comes to putting their monies where their mouths are, there appears to be a very distinct disconnect. I noticed this when reading the most recent Sherpa survey on executive coaching.

There has been a migration away from using return on investment as an assessment for coaching success and a movement towards using a 360 assessment. Yet many of these same coaches will shout from the roof tops the Return On Investment (ROI) for executive coaching.

For professionals who are supposed to be all about consistency and clarity through results, this type of behaviour is much like bait and switch marketing practiced by less than ethical businesses. Read more in the March edition.

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