By Anna Jankovich
Six months ago, I had an inactive FB account and an outdated LinkedIn account and that was it by way of social networks for me. Since I launched my Life Coaching practice in September, I have dived into the worlds of Facebook, Twitter, LinkedIn and Instagram mostly driven by “likes” and “followers.”
On Facebook, I picked up birthday messages from 2 years ago and created my Anna Jankovich Coaching Transitions page. Last time I looked at LinkedIn, I was selling venison and wild boar. Twitter was a whole new world for me and Instagram was triggered by my daughters. Social media is an amazing platform for communication and the fact that it is free makes it even more attractive, especially for those who are starting up their own projects or businesses, such as myself.
The first months, I was checking “likes” on my networks the whole time, especially the first hour after posting something and wondering if readers will be interested, will they “like” the article, what are they thinking, are they just clicking, are they engaged? I noticed myself always looking at my phone which lead to distractions, lack of focus, far too much screen time and short attention span. Not a message I wanted my family to get.
As recent as couple of weeks ago, I was rushing around between clients and caught myself sitting on the toilet with my phone! ENOUGH! This is RIDICULOUS! One of my values is authenticity and being myself. I accept that some people may not like me and don’t want to engage with me. I have learned to move on. Being “liked” on social media is nice but at the end of the day, if there are days when there are no “likes” or little engagement, how important is that REALLY? Quality over quantity or quantity over quality? I chose quality and move on, without the phone in my hand.
How important is it for you to be “liked” by others?