coaching practice, Coaching Tools, marketing

The Day the Story Ran Away With My Imagination…

…or how not to write your website bio section!


By Claire Lyell

You know I am a fan and serious proponent of story as a tool, in business as well as in life… but sometimes it is just not the right medium, as I recently saw confirmed!

I was asked by one of my closest friends, who is a coach, and responsible for my interest in and links to the field, to create a “bio” section for her new website.

We had been friends for almost twenty years, so I thought I knew all there was to know about Kate. However, nothing could have prepared me for the emotions and story that emerged, as I coaxed it out of her, allowing her breaks to cry, laugh, reflect and emote in whatever way she needed.

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